Research Design Assignment Example | Topics and Well Written Essays - 1000 words

Research Design - Assignment Example A mixed methods approach utilizes both qualitative and quantitative data collection and analysis techniques. Qualitative techniques focus on understanding the salient meaning of human experiences (Cronholm and Hjalmarsson 89). In this specific research, the qualitative approach will target to understand the customers experiences concerning the consumption of taboo foods. A qualitative study will help in understanding different views, opinions, convictions, and attitudes of customers towards taboo foods. On the other hand, quantitative research will help in establishing any existing relationships between different variables identified in the research. Quantitative research helps in providing measurable evidence, which is useful in explaining the cause and effect relationships. Some research questions identified above will be best addressed using quantitative techniques. Prior to conducting both interviews and questionnaires, it is important to seek consent from both the interviewees and the respondents. This means that all the respondents and interviewees should sign an informed consent form (Sadan 258). This is a critical step in promoting ethical considerations in any research. The qualitative part of this research will seek to analyze the views of customers concerning their experience of taboo foods. Therefore, interviews prove to be the most effective data collection technique. Purposive sampling will serve as the most appropriate technique in the selection of interviewees. This means that customers who are likely to give the most productive answers will be the target of the interviews. Moreover, some hoteliers will attend the interview sessions in an effort to outline the approaches and the strategies they use in ensuring that customers can perceive taboo foods more positively. Since there is limited time and resources, a specific number of manageable interviewees will be selected. The interview sessions will involve the use of open-ended questions and