Video case Wild Planet Study Example | Topics and Well Written Essays - 500 words

Video Wild Planet - Case Study Example Social elements are likewise a significant impact over shopper conduct. A case of the utilization that Wild planet took of this factor is its room renovating and configuration go focused at young ladies. The range depends on the idea that young ladies lose enthusiasm for toys quicker, and start to invest more energy in their room. Also, they demonstrate a powerful urge to intrigue those of their age gathering. The organization had the option to exploit this to deliver a line that spoke to young ladies of this age gathering. Individual components incorporate various variables identified with the circumstance of the person. On account of Wild Planet, they have to consider both the individual elements identified with the parent and the youngster. Guardians for the most part search for toys that will help out a youngster than give them something to play with and Wild Planet works with this by delivering toys that animate the creative mind and cerebrum capacity, for example, rationale in kids. The last factor that impacts customer conduct is physiological. This incorporates inspiration, learning, convictions and mentality. Wild Planet exploits this, empowering the possibility that their items are more than basically toys, they offer youngsters various advantages as far as mental development , just as being exceptionally attractive to kids. 2. Wild Planet works in an unexpected way in comparison to most different organizations. Instead of attempting to foresee what shoppers are probably going to want, Wild Planet includes its customers in the imaginative procedure. In particular, they create toys that are planned to be speaking to youngsters, while simultaneously giving kids mental and physical incitement. One way that Wild Planet attempts to publicize and empower offer of its items is the acknowledgment that it is both the youngsters and the guardians that settle on the choice for what toys they purchase. As an outcome, Wild Planet focuses on their promoting at the two gatherings. The toys that Wild Planet makes are

Competitors Of Tui Based On Market Share Tourism Essay

Contenders Of Tui Based On Market Share Tourism Essay The undertaking of the accompanying task is taking a vital fit for a bundle occasion organization. A bundle occasion organization is characterized as one that offers least of movement and settlement in a solitary bundle. One organization that works globally and offers least bundle of movement and settlement is TUI Travel. TUI is the universes driving worldwide relaxation travel organization working in four unique areas (tuitravelplc.com) The principle contenders of TUI dependent on Market share are: Carlson Wagonlit Travel Thomas Cook plc. Travelport Ltd Vision Statement Our vision is Making Travel Experiences Special (tuitravelplc.com) Errand A: Market Environment Analysis So as to break down the market condition legitimate diagnostic apparatuses ought to be picked: PESTLE Analysis for Macro Environment Doormen five powers for Micro Environment PESTLE Analysis Political Factors Changes in the tax assessment strategy of the administration in UK, for example, increment in VAT rate by 2.5% may negatively affect inbound the travel industry in UK as the costs of products will rise. Additionally, 24% Britishers guarantee that expansion in VAT will likewise prompt costly staycations (Casal 2011) Shaky Political condition can genuinely affect the travel industry of a country as the voyagers dread for their security and will in general maintain a strategic distance from that country. For example, late Political uprising in mid east has lead to half scratch-offs in Arab countries (Zablit 2011). Security and wellbeing concerns have significant effect on the travel industry. Fear monger assaults of 9/11 in US prompted 10% fall sought after for movement and the travel industry (Bennett and Barry n.d.). Such assaults additionally bring up an issue on national security of the nation and hose the sightseers certainty. Financial Factors Downturn: UKs intend to rise out of downturn may simply be extended further as the ongoing political uprisings in Middle East and catastrophe struck Japan may have delay consequences for the world economy, influencing the travel industry also. In measures to keep family financial plans low, families are investigating a greater amount of residential shore occasions, additionally expressed as staycations. In year 2009 there was a lessening by 14% in abroad occasions in UK, while the local shore advertise rose by 5% (Mintel Report 2010). Cash Fluctuations: In the year 2008 there was opposition among the US guests for the UK because of solid Pound. Against the dollar, Pound was at two-year low. (Ashby 2008) Looking at the table 1, which shows Dollar fortifying against the pound in the ongoing years, may pull in visitors from US. Besides, reinforcing of Euro and Dollar can be expressed as a reason for raised enthusiasm for staycations and a worry for outbound the travel industry from UK. Table 1: Currency Prices for most recent 5 years, with base cash being Pound ( £) (Source: XE.com) Fuel Prices: Year Euro Dollar 2006 69 p 57p 2007 68p 51p 2008 76p 49p 2009 92p 71p 2010 90p 66p The Oil costs rose to $120 per barrel in February 2011 because of political uprising in Middle East and have left carriers stressed. Universal Airlines Group has chosen to decrease by flying less frequently. IAGs CEO said if the fuel costs don't retreat a definitive impact would be on charges (Milmo 2011). This would prompt increment in bundled occasions costs. Social Factors: Socioeconomics: Mintel report 2009 recommends that the decrease in normal family units is anticipated to proceed though 5% development in 1-3 man families. It states about 48% of 1 part family went on a vacation when contrasted with 68% of weds, 60% of three man and 70% of four families. (Mintel Report 2010) Table2: Showing % change in families in UK. (Source: Mintel Report 2010) By 2031 it is anticipated that the single families (predominantly individuals more than 55) will contain 18% of the all out family units in UK. Accordingly it would be a significant market for the bundle administrators (Communities 2009) Wellbeing concerns. 2004 2009 2014 % Change % Change M M M 2004-09 2009-14 One-individual family units 7.6 8.35 8.8 9.9 5.4 2 man 8.96 9.54 10.02 6.5 5 3 man 3.95 3.97 4.15 0.5 4.5 4 man 3.3 3.31 3.33 0.3 0.6 5+ individual 1.67 1.65 1.64 - 1.2 - 0.6 Complete family units 25.48 26.81 27.93 5.2 4.2 Proceeded with worries over wellbeing and cleanliness are seen among UK inhabitants. The episode of Foot and Mouth sickness in year 2001 prompted 16% fall in guest consumption in UK prompting negative pictures of Britain as a vacation goal (Pasty 2003). However, with the up and coming Olympics 2012 and Royal Wedding in 2011 will prompt high volume of voyagers visiting UK. Maturing Population. According to the National measurements association (2010) there were one of every five individuals of retirement age in the UK. As the populace is maturing there will be an additional expense for the organizations who offer benefits plans to their workers with the goal that their staff lives longer (Oxford University Press 2007). Innovative Factors Web: In UK there were 20 million Internet supporters out of 27 million family units. Elevated Level of Internet infiltration is a key contributing element to online travel retailors performing better. Online deals of movement retail item spoke to 34% of the absolute deals. This likewise has prompted wild rivalry among the players as the clients are searching for modest get-away bundles, third most significant factor when choosing occasion bundle (Euromonitor) Better Technology: Most recent innovation progressions in parts, for example, building, aircraft industry, transport, framework and so forth, for example, happening to extravagance traveler planes, for example, Airbus A380 and Boeings 787, Eurostar through Eurotunnel have made cross fringe travel simpler and swifter than any time in recent memory. Legitimate Factors Outflows Trading Scheme: This plan was introduced in the year 2003 for EU so as to check carbon outflow. In 2008 changes were made to this plan, including the aeronautics exercises also. It implies the airplane administrators will be dependent upon a top and should pay remittance to cover their emanations. This could upwardly affect the costs of occasion bundles (Euro Monitor). Open Skies Agreement: Marked among EU and US in the mid 2008 permitting and carrier from the EU or the US to wherever among EU and US. (Euro Monitor) This permits the clients to fly with their decision of aircraft and hence can help decrease costs as a result of rivalry among the administrators. Ecological Factors Moral Consumerism The Ethical Purchasing Index expresses that the moral buying has developed wonderfully with complete market esteemed at  £30million. Eco Holidays, Fair exchange occasions have encountered remarkable development because of the rasing concern with respect to nature among the individuals (Mintel Report 2005). Green Initiatives: In todays world it is inconceivable for the movement and the travel industry to disregard the developing worries over condition. In an overview in year 2002, 85% of the individuals said it is significant their get-away doesn't hamper the earth. Because of this reality the bundle administrators are adjusting themselves to become condition well disposed (Euro Monitor). For example, Thomas cook has now begun to feature about their administrations meeting dependable the travel industry models (Mintel Report 2005) Watchmen Five powers: Serious Rivalry The four significant players in the market (Thomson, MyTravel, First-Choice and Thomas Cook) have, for number of years, bumped each other for greater piece of the pie and benefits have end up being unpredictable (Evans et al, 2003). The significant bundle occasion players target various sections in the market, for example, offering extravagance get-aways, experience excursions and so forth with some uniqueness too. Bundle administrators, for example, Thomson presented their own ease carrier Thomson fly and dynamic bundling where clients can book their settlement and flights independently (Lueck 2005) The degree of client administrations influence while picking an organization, on the off chance that one offers preferred client care over others it helps in holding clients. In this manner there is exceptional competition in the business Danger of New Entrants: The all out use on siestas is required to ascend by about 22% in 2014 from 2004(Mintel report, 2010) making the travel industry appealing one as a result of the market size. However, elevated level of capital venture required focusing on bigger crowd and the need to separate goes about as a boundary to section. Also, to include, top 10 organizations control 70% of the market. This lessens the value reprisal and keeps the economies of scale high. Discoveries from Mintel report (2010) states Brand mindfulness assumes a significant job in bundle occasion industry and in this way can go about as a boundary. Consequently danger of new participant is low. Danger from Substitutes: Occasions can have immediate also aberrant substitutes, for example, rather than spending couple of pounds on a weeks excursion individuals may spend same measure of cash on purchasing a vehicle or towards house augmentation. In this way danger from substitutes if moderate. Haggling Power of Suppliers: Provider can have high exchange control over the organizations having little piece of the overall industry, however in a market where 4 significant players power over half of the market there is danger of in reverse combination. Along these lines the dealing intensity of the providers is low Bartering Power of purchasers: Clients today have the choice to book their days off over the Internet they eye to get modest arrangements. Respects to this the clients have more options. However, because of low degree of separation and lesser substitutes make the haggling power moderate. Basic Success Factor New Destinations: according to the Mintel report (2010) visiting another goal has seen most elevated development as far as rate, 12%. Spots that have sweltering climate, sea shores, scenes, social legacy are a significant hit among different socioeconomics. Consequently so as to have bigger piece of the overall industry it is significant for the bundle administrators to consistently hope to refresh their contribution of desti

Best Place To Live

Where is the best spot to grow up and why? We can without much of a stretch become one-sided and immovably think the U. S. , yet what do we truly think about various nations and their societies, or how they influence us formatively? There are numerous variables to mull over, for example, future, way of life, and instruction. That is the reason Sweden is positioned number one on the Children’s Index positioning, making the nation the best spot to grow up! Kids in Sweden are among the couple of on the planet who are sheltered from maltreatment as they are all around shielded by the law from slapping, smacking, squeezing, hair-pulling, whipping, or any type of abuse.It is viewed as a criminal offense to beat a youngster. By examination, in the United States alone, when a youngster is 2 years of age, nine out of ten guardians have occupied with a type of misuse and the greater part of guardians have slapped or punished their kids and 33% of guardians have pushed, snatched or pushe d their kids (US Department of Health and Human Services, 2011). These types of misuse greatly affect youngsters as manhandled kids show a high rate of individual and social issues, low execution levels in school and low self-esteem.Typically, mishandled kids are less connected to their folks, less private with companions, will in general pull back and have the inclinations to turn out to be increasingly forceful and furious (Moylan et al. , 2010). Later on, they are at a more serious hazard for wrongdoing, hazardous sexual conduct and substance misuse (Sousa et al. , 2011). Swedish law guarantees that youngsters are ensured and their privileges are safeguarded. These laws help to limit and reduction the quantity of manhandled youngsters, ensuring them truly, however intellectually and formatively. Sweden utilizes a portion of its assessment cash to ensure kids are taken care of properly.As with most families, the two guardians work and kids are in day care. In Sweden, day care is f ree and each arrangement of guardians get 480 days of paid parental leave per kid to remain at home with their kids until the age of 8! This offers a two-overlap advantage for the two guardians and kids. Studies have announced a few positive parts of day care. A few investigations show that youngsters in day care are increasingly social, will in general offer their toys, show fearlessness and are all the more friendly. Results likewise infer that youngsters in day care score higher in subjective aptitudes than the individuals who are at home.(Belsky et al. ,2007).There are a few confinements inside these contextual analyses yet the reality remains that numerous families need to put their kids in day care which can be expensive. Giving paid parental leave additionally offers guardians the chance to remain at home with their kids to proceed with the enthusiastic bond while setting up secure connection. Most parental leave is taken by moms, however fathers are investing an expanding me asure of energy at home with their kids. The more touchy the dad is to the youngster, the more grounded the connection. (Lucassen et al. , 2011).From preschool onwards, youngsters are urged to think freely and the Swedish convention of preschool stresses the significance of play in a child’s improvement and learning. At preschool the accentuation is on play. In numerous nations, including the US and the UK, there is a drive towards defining objectives and surveying the advancement of preschoolers yet the Swedish framework concentrates more on essential qualities, for example, playing together and thought for other people. Play assists youngsters with creating engine aptitudes and coordination. It additionally adds to social improvement as kids figure out how to share, alternate, and start to take part in imaginative play.Piaget recognized various types of play, portrayed by psychological multifaceted nature to incorporate utilitarian play, representative play, valuable play, and formal games (Rathus, 162). The preschool in Sweden holds to play in training as well as to dream and innovativeness. The nature of imagine play is associated with preschoolers’ scholarly execution later on, and their social aptitudes (Russ, 2006 Stagnitti st al. , 2000). Exercise is crucial to a child’s improvement and decreases the danger of coronary illness, stroke and diabetes.Physically dynamic kids have a superior confidence and methods for dealing with stress yet most kids in the U. S. are not genuinely fit. Staying in shape and getting a charge out of nature are a lot of part of Swedish culture and schools shut for a week’s â€Å"sports vacation† in February every year, when numerous families head north to ski as youngsters play outside at each chance, even in the profundities of winter. Youngsters being secure, appreciating acceptable wellbeing, free instruction, and a functioning public activity add to Sweden completing first in The Children ’s’ Well-Being Index and persuade me that Sweden is the best spot to grow up.

The Miraculous Reishi: Mushroom or Medicine? :: Botany

The Miraculous Reishi: Mushroom or Medicine? Ganoderma lucidum, also called the Reishi or Mannentake has been proclaimed by Asian societies for a long time. It is a polypore mushroom of corky or woody surface that seems to have a layer of varnish on the top. It is a rack mushroom that develops on dead and passing on trees. There are numerous assortments of Reishis. Akashiba is the red Reishi, the most powerful; Kuroshiba- - the dark Reishi; Aoshiba- - the blue Reishi; Shiroshiba- - the white Reishi; Kishiba- - the yellow Reishi; and Murasakishiba- - the purple Reishi. (www.canited.com/w-reshi.htm) The Reishi mushroom is ascribed with numerous wellbeing invigorating properties from general great wellbeing and recovery, to life span, sexual ability, intelligence, and joy. In specific cases it is utilized as sculptural work of art. Under specific conditions the fruiting body takes on what is alluded to as a tusk shape, that to some is tastefully satisfying. As indicated by Paul Stamets, this is an aftereffect of raised carbon diox ide levels in the general condition. Reishis may demonstrate valuable to the battle against malignant growth also. Increasingly more research is being led about mixes, in reishis, that invigorate the safe framework. Chronicled Usage Reishi, Ling Zhi, or Saiwai-take, a mushroom of numerous names and employments. It has been reported with some truly astonishing properties for more than 2,000 years. The most punctual notice of Ling Chi was in the time of the main sovereign of China, Shi-huang of the Ch'in Dynasty (221-207 B.C.) (Stamets, 355) The Reishi is credited with life span, expanded virility and sexual ability; the Chinese thought of it as one of the Herbs of the Gods. In China it was accepted that a tincture of this kind of mushroom could breath life into the dead back. Frequently sold in Chinese medication shops, usually in tinctures with Ginseng. Ganoderma lucidum, or a firmly related animal groups, can be utilized to battle high elevation ailment. Himalayan aides once in a while utilize the Reishi for this reason. Mayan Indians have utilized reishis to battle and forestall transmittable infections. In China, some of the time a lady will give a man Reishis to communicate sexual intrigue. The horn structur e referenced already is supported for this reason. Intriguing thinking about that the Reishi should animate sexual virility. Therapeutic Usage The Reishi is a mushroom of numerous therapeutic properties. Expected to fix malignancy, joint inflammation, interminable weakness condition, and an entire slew of different infirmities. It is no big surprise that it should give its client a long solid life. The Miraculous Reishi: Mushroom or Medicine? :: Botany The Miraculous Reishi: Mushroom or Medicine? Ganoderma lucidum, also called the Reishi or Mannentake has been proclaimed by Asian societies for a long time. It is a polypore mushroom of corky or woody surface that seems to have a layer of varnish on the top. It is a rack mushroom that develops on dead and biting the dust trees. There are numerous assortments of Reishis. Akashiba is the red Reishi, the most intense; Kuroshiba- - the dark Reishi; Aoshiba- - the blue Reishi; Shiroshiba- - the white Reishi; Kishiba- - the yellow Reishi; and Murasakishiba- - the purple Reishi. (www.canited.com/w-reshi.htm) The Reishi mushroom is ascribed with numerous wellbeing animating properties from general great wellbeing and recovery, to life span, sexual ability, insight, and joy. In specific cases it is utilized as sculptural work of art. Under specific conditions the fruiting body takes on what is alluded to as a prong shape, that to some is stylishly satisfying. As indicated by Paul Stamets, this is a consequence of raised carbon dioxide l evels in the general condition. Reishis may demonstrate valuable to the battle against malignant growth too. Increasingly more research is being led about mixes, in reishis, that invigorate the resistant framework. Chronicled Usage Reishi, Ling Zhi, or Saiwai-take, a mushroom of numerous names and employments. It has been reported with some entirely astounding properties for more than 2,000 years. The soonest notice of Ling Chi was in the period of the principal ruler of China, Shi-huang of the Ch'in Dynasty (221-207 B.C.) (Stamets, 355) The Reishi is credited with life span, expanded virility and sexual ability; the Chinese thought of it as one of the Herbs of the Gods. In China it was accepted that a tincture of this kind of mushroom could breath life into the dead back. Frequently sold in Chinese medication shops, ordinarily in tinctures with Ginseng. Ganoderma lucidum, or a firmly related animal groups, can be utilized to battle high elevation affliction. Himalayan aides once in a while utilize the Reishi for this reason. Mayan Indians have utilized reishis to battle and forestall transmittable illnesses. In China, now and then a lady will give a man Reishis to communicate sexual intrigue. The tusk structur e referenced beforehand is supported for this reason. Fascinating thinking about that the Reishi should animate sexual virility. Restorative Usage The Reishi is a mushroom of numerous therapeutic properties. Expected to fix malignant growth, joint inflammation, ceaseless weariness condition, and an entire slew of different illnesses. It is no big surprise that it should concede its client a long solid life.

Character Analysis of Lara Croft in the Tomb Raider Franchise Essay

This ‘attention to detail’ would appear to help the portrayal of Lara Croft as a digital airhead as there is a solid accentuation on her being a ‘sex symbol’. This view point is bolstered by the general media, in spite of the maker of Lara Croft (Toby Gards) aims for her to be hot â€Å"only due to her power†. This can be seen through Robert Ashley of Official U.S. PlayStation Magazine depiction of Lara Croft as the primary computer game character transparently thought of as hot in addition to additionally Publications like Play, GameTrailers, and PlayStation Magazine recorded huge bosoms as one of the character’s most acclaimed properties. Her sex advance is incredible to the point that male players act in-game activities to make Lara Croft over and over state expressions and view nearer camera edges of her bust, while erotic entertainment highlighting the character has been dispersed by means of the web. This review isn't helped by the dress she wears all through the games. An opossitional misogynist see emerges from the way that she is even sexualised through her clothing while participating in the activity of the game. Throught the different Lara Croft games her outfits change correspondlingly to the missions, all uncovering accentuation on the thighs and legs, turning out to be increasingly uncovering. Outfits, for example, the ‘Dressing gown’ ‘Bikini’ and ‘Evening Gown’ specifically help give recognition to her ‘unobtainable’ attriubtes which make her such an errotic charcter. This contrasts greatley from the other male gaming heroes for the most part in the media, for example, Max Payne or Hitman. Where we see it the standard for lara to march around shooting individuals in nearly her clothing it would be a totally different story if contract killer went up to his strategic just fighters rather than his notorious suit. My own opinnion on Lara changes in the setting in which she is depicted. I accept components of the idea of Lara Croft infer the ramifications of Sex in this manner fitting one of the perspectives as her being a ‘Cyber Bimbo’. Anyway the facts demonstrate that alot of her characteristics and activities can likewise show her in an increasingly positive light as a ‘Feminist Icon’. Lara is an extreme, autonomous lady, and a traveler, who confidenly wince from battling men. Her diversions comprise of free climbing and shooting, which are phenomenal and liberated for a lady and she in this manner splits from conventional sex jobs. Many can say she more closeley fits a characteristically male job, which might be expected to the orignal character idea being a male. Her prosperity might be an aftereffect of her body being so too much misrepresented consequently giving a case of how ladies are being diminished to relative animals who must be characterized by their connection to men. Anyway it would be an uncalled for contention to just nail her prosperity to her ‘enourmous boobs’ and disregard the other characterizing highlights of this affable character. Lara Croft as a game from numerous points of view can be as a good item. being one of the principal female heroes she extended the market to a more extensive crowd, welcoming increasingly female gamers. Most of the ‘Cyber bimbo’ critizism created from the product which showed up as a component of the Tomb Raider establishment, for example, magazine distributions wearing lara in an explicitly provacitive manner, which was critized by the games fashioners and the commericials she includes in, not simply the game.

$25 Gift Certificate Expires Today - Resumes, Cover Letters, LinkedIn Profiles, Professional Writing Help

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Describe The Effect Of Videos Games On Childs Mind - 1650 Words

Describe The Effect Of Videos Games On Childs Mind (Essay Sample) Content: Effects of video games on child mindNameInstructorCourseDateVideo games have taken over the world of children. In the United States, current statistics show that 91% of the children aged between two years and seventeen years play video games (Gentile, pg. 47). It is because of this high percentage of children involved in video games that research has been initiated to establish both the negative and positive effects of video games. On the negative side, most research by psychologists has revealed gaming as leading to addiction, violence, and depression. The aggression and violence among the youths as a result of playing video games cannot be denied as there is evidence. In 2012 it was established that a school gunman at Sandy Hook Elementary school began with playing shooter games (Ferguson, pg 312). This prompted President Obama to allocate more resources to research on the effects of video games to establish whether it led to violence among the youth. Nevertheless, research on the positive effects of video games has focused on cognitive impacts, motivational effects, emotional and social effects and there is evidence that video games improve pro-social behavior as well improving cognitive capacities. This paper analyzes both positive and negative effects of video games and argues that video games, although have negative effects on the mind of the child, have more positive effects in the advancement of cognitive functioning.Video games stimulate brain activity in multiple regions of the brain. According to a study done by doctor Daphne Baveleir who is a brain scientist at the University of Genever and University of Rochester (Bavelier, Daphne, et al. Pg. 34), video games go beyond entertaining the kids to enhancing behavior in varied realms such as attention, perception, task switching, crowding acuity, brain plasticity and mental rotation. These were summarized as visual-spatial benefits gained from video gaming. Expansion in visual-spatial fu nctions led to an enhanced personal attention control which made to gamers to develop high signals to noise ratio, an aspect that facilitates quick decision making by an individual. These results were echoed by a study conducted by Polish, an Italian, and a group of Ditch researchers Colzato (2013, pg. 45), which established that First Person Shooter (FPS) games needs that the players expand a flexible mindset that can be able to manage and quickly respond to quick moving auditory and visual stimuli so as to limit erroneous activities. The researcher subjected the video game players and non-video game players to an N-back task so as to measure the level of monitoring of the memory and established that video game players were by far quicker in updating the working memory than demonstrates game players. The researchers concluded that playing video games especially FPS helped in enhancing flexibility in updating task-relevant data with no effect on the impulsivity. These visual-spatia l skills are very applicable in the child's career development especially in undertaking tough courses such as mathematical, engineering, architecture, design and economics. This can be confirmed from Andrew Wright who is a professor at University of Washington practicing surgery. He plays video games so as to steady his nerves for more accuracy and sharpness during surgery. He notes that game players have high decision-making tendency as their ability to processing information are much developed than in non-video game players.Visual-spatial skills acquired through the playing of action video games has been likened to a high school, or university training has it brings the effect of learning that could be acquired at those levels. Video games are believed to intrigue significant measures of proficiency and neural processing. For instance, the current study shows that mechanisms controlling behavior are less active in video game players than in non-video game players during a more ch allenging task that involved pattern-detection. This was confirmed through measuring of the functional magnetic resonance imaging. Playing video games enabled the individuals to adjust their attention resources and use them more efficiently. Video games have the ability to change the brain which consequently changes behavior in the manner people handle tasks. According to Prensky (2012, pg. 76), video games, especially the FPS, have led to "digital nives" among the children who play them. This is because these games have open ended solutions which train the children to acquire skills for decision making. The children who play video games do not have to go through linear instruction but can learn through trial and error as well as use the manuals to collect data that can be tested through the game and thus enhancing more practical mental development than a theory based learning. Video games that allow the children to role play are more effective in the development of problem-solving skills attributed to the speed at which a gamer is expected to make decisions and change strategy during the game so as to defeat the partner. The more the problem-solving skills gathered by a child, the more, the higher academic performance in school.Video games actually change how the brain works. According to a psychologist at the University of Wisconsin C. Shawn Green, Bavelier, Daphne, et al. (2012, pg. 67), video games have the capacity to alter the brain's physical structure in a similar as learning expands the mind so as to learn or acquire psychomotor skills such as playing the piano. Video gaming is an exercise in which the powerful brain muscles are strengthened which aids in concentration and rewarding surges of neurotransmitters, for example, dopamine which enhances neural circuits responsible for brain development. Expansion in the brain leads to high brain capacity that can be reflected in quick decision making, accuracy, and high analysis, perseverant and inductive b rain.Playing video games also enhances creativity among individuals. New evidence gathered from recent research indicates that playing any video game either action, violent or nonviolent games have an ability to increase creative capacities among the children. According to a study Jackson et al. (2012, pg. 90), high creativity is directly associated with video game playing. In his study, he chose a sample of 500 children aged twelve years. He established that about 80% of the children who played video games exhibited high levels of creativity as compared to 60% of non-video game players. However, it was unclear whether the video games were the primary source of creativity or the children playing video games were born creative.Nevertheless, a combination of the visual-spatial skills, problem-solving skills, and high creativity was put together to see how the video games could be applied to solving a real life problem. Biologists at the University of Washington came up with an online game in 2008 called Foldit which enabled the public members to model genetic protein make up through playing a game. After a three-week competition, it was established that top players had identified a phase estimates that could be used to trace a monkey virus associated with AIDS. Identifying this DNA had challenged the researchers for a long period extending beyond ten years but thanks to problem-solving created by video games.Video games also have the effect of multi-tasking which stimulates multitasking in different fields. According to Chiappi (2013, pg. 56), children can develop multi-tasking habit from video games. He conducted an experiment through Multi- Attribute Task Battery. It involved using a joystick to maintain target over the screen, controlling fuel, reacting to lights on the panel instrument as well as listening and reacting to the radio communication. Video game players could easily manage these tasks as compared to non-video game players.On the contrary side, vi deo games among the children have been shown by some researchers to pose negative effects on the children s brains. According to Huesmann, (2010, pg. 65), violent video games, when exposed to children, are likely to cause aggressive cognition, aggressive behavior as well as decreased pro-social behavior and empathy. This was echoed by Barbara J. Wilson of University of Illinois (2008, pg. 89) who argued that there is a link between aggressive behavior with the kind of content that the children watch on the screens as well as the violent games they played. She compared children who were exposed to comedies and those who spent time playing violent games and established that the ones watching comedies had a better pro-social behavior than their counterparts.Also, long hours of playing video games can be a risk to the brain and may lead to illness such as dementia and depression. Studies show that video games may alter the way in which the children utilize their brains as a result of ov erworking due to extended play. According to a study by the University of Montreal, it was established that children ...